LG OLED48A16LA 48' 4K OLED Smart TV

With this stunning TV in a New Range of OLED TVs demonstrates the superb picture quality that OLED is renowned for

Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

This LG TV uses a new more powerful processor for optimised sound and vision. The Gen 4 Alpha 7 processor features deep learning algorithms that analyse and then optimises content. Whether you are watching a movie or sport, TV or gaming, the processor adapts the sound and vision, automatically.

For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.

If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.

LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.

Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Order the LG OLED48A16LA 48" 4K UHD OLED Smart TV today!